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Customers are the assets of every business. Sales professionals must try their level best to satisfy customers for them to come back again to their organization.Service refers to various processes which make sure customers are
satisfied with the products and services of the organization. The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth. In the current scenario, positive word of mouth plays an important role in promoting brands and products. After sales service makes sure products and services meet or surpass the expectations of the customers.After sales service includes various activities to find out whether the customer is happy with the products or not? After sales service is a crucial aspect of sales management and must not be ignored.

Service plays an important role in customer satisfaction and customer retention. It generates loyal customers. Customers start believing in the brand and get associated with the organization for a longer duration. They speak good about the organization and its products.
A satisfied and happy customer brings more individuals and eventually more revenues for the organization.Service plays a pivotal role in strengthening the bond between the organization and customers.
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